Client: [Confidential] – Therapist Consultant Website
Project Duration: 6 Weeks
Goal: Increase conversions from Instagram and Google Ads traffic
Target Audience: Individuals aged 25–45 seeking mental health therapy, primarily women, working professionals, and young adults.
Background
The client, a licensed therapist offering online and offline sessions, was struggling with a low website conversion rate (~1.2%). Despite steady traffic from Instagram, Google Ads, and referrals, users were either bouncing or not booking sessions.
After a detailed audit, the issue was clear: the landing page was not optimized for conversions.
Key Problems Identified
| Old Page Issue | Impact |
|---|---|
| Long, text-heavy sections | Visitors dropped before reaching CTA |
| No visible appointment button | Users didn’t know how to book |
| Generic stock imagery | Felt impersonal, lacked credibility |
| No mobile optimization | 70% traffic was from mobile → poor UX |
| No trust elements,Lack of social proof | No testimonials, no credentials upfront |
Solution: Full Landing Page Redesign
We redesigned the landing page using conversion-centered design principles, psychological trust triggers, and mobile-first optimization.
New Landing Page Features:
-
Clear headline + therapist photo upfront
“Start Feeling Better – Book Your First Therapy Session with [Name]”
-
Prominent CTA buttons
“Book a Session” & “Free 15-min Consultation” — placed above the fold and repeated
-
Trust-building elements
-
Therapist credentials
-
Media mentions
-
Client testimonials
-
-
Mobile-first layout
-
Tap-to-call and WhatsApp buttons
-
Fast-loading clean UI
-
-
Session Packages with Prices
-
Transparent pricing improved decision-making
-
-
Live chat widget + contact form
Results (Over 6 Weeks)
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | 1.2% | 1.68% | +40% |
| Avg. Time on Page | 31 secs | 2 mins 12 secs | +326% |
| Bounce Rate | 74% | 48% | -35% |
| Mobile Session Bookings | 22% | 58% | +163% |
| Instagram Ad ROAS | 2.1x | 3.4x | +62% |
Results:
- 40% increase in conversion rate
- Improved mobile engagement time by 2x